NICE TO MEET YOU

UX/ UI Designer

with background

in Scientific Research

UX/ UI Designer

with background

in Scientific Research

Hello, I'm Ayelén, a UX/UI Designer creating

empathetic digital products through

user-centered design.

Hello, I'm Ayelén, a UX/UI Designer creating

empathetic digital products through

user-centered design.

Work | Case Study

Work | Case Study

Works | Case Study

Educational Project

Educational Project

Design System

Design System

Design System

Transformed La Roche-Posay’s inconsistent digital ecosystem into a cohesive, accessible and scalable Design System.

Transformed La Roche-Posay’s inconsistent digital ecosystem into a cohesive, accessible and scalable Design System.

Audit

Scalable UI Components

Accessibility

Foundations & Atomic Design

Documentation

Design Thinking

Mixed-methods research

Generative Research

User flows & interaction design

Concept validation & testing

Idealista

Idealista

Product Design

Product Design

Product Design

A research-driven concept that improves housing search by transforming everyday street signs into organized, actionable opportunities. Built through Design Thinking, it connects offline behaviors with familiar digital tools like Maps and OCR.

A research-driven concept that improves housing search by transforming everyday street signs into organized, actionable opportunities. Built through Design Thinking, it connects offline behaviors with familiar digital tools like Maps and OCR.

Oxzen

Oxzen

Oxzen

Pilates App

Pilates App

Pilates App

Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.

Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.

Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.

Heuristic Evaluation

UX Audit & Benchmarking

Wireframing & Prototyping

AI-Flow Exploration

UX/ UI Designer

with background

in Scientific Research

Hello, I'm Ayelén, a UX/UI Designer creating

empathetic digital products through

user-centered design.

NICE TO MEET YOU

Writing

Writing

Writing

How My Humanities Background Shapes the Way I Design

How My Humanities Background Shapes the Way I Design

I wrote about how studying Political Science and History helped me to design more thoughtful, human-centered digital experiences.

I wrote about how studying Political Science and History helped me to design more thoughtful, human-centered digital experiences.

Turning Confusion into Clarity

Turning Confusion into Clarity

How I redesigned a banking flow to prevent user errors and build trust, one word at a time.

How I redesigned a banking flow to prevent user errors and build trust, one word at a time.

Side Projects

Side Projects

Side Projects

A work in progress: a chatbot

A work in progress: a chatbot

I’m currently developing a conversational chatbot as a personal experiment. The goal is to explore alternative ways of presenting my portfolio through interaction allowing people to know more about me. It is a work in progress and is continuously evolving through iteration and experimentation.

I’m currently developing a conversational chatbot as a personal experiment. The goal is to explore alternative ways of presenting my portfolio through interaction allowing people to know more about me. It is a work in progress and is continuously evolving through iteration and experimentation.