

UX/ UI Designer
with background
in Scientific Research
UX/ UI Designer
with background
in Scientific Research
Hello, I'm Ayelén, a UX/UI Designer creating
empathetic digital products through
user-centered design.
Hello, I'm Ayelén, a UX/UI Designer creating
empathetic digital products through
user-centered design.
Work | Case Study
Work | Case Study
Works | Case Study
Educational Project
Educational Project
Design System
Design System
Design System
Transformed La Roche-Posay’s inconsistent digital ecosystem into a cohesive, accessible and scalable Design System.
Transformed La Roche-Posay’s inconsistent digital ecosystem into a cohesive, accessible and scalable Design System.



Audit
Scalable UI Components
Accessibility
Foundations & Atomic Design
Documentation
Audit
Scalable UI Components
Accessibility
Foundations & Atomic Design
Documentation



Design Thinking
Mixed-methods research
Generative Research
User flows & interaction design
Concept validation & testing
Design Thinking
Mixed-methods research
Generative Research
User flows & interaction design
Concept validation & testing
Idealista
Idealista
Product Design
Product Design
Product Design
A research-driven concept that improves housing search by transforming everyday street signs into organized, actionable opportunities. Built through Design Thinking, it connects offline behaviors with familiar digital tools like Maps and OCR.
A research-driven concept that improves housing search by transforming everyday street signs into organized, actionable opportunities. Built through Design Thinking, it connects offline behaviors with familiar digital tools like Maps and OCR.
Oxzen
Oxzen
Oxzen
Pilates App
Pilates App
Pilates App
Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.
Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.
Redesigned the home experience of a wellness app after conducting a heuristic evaluation to identify usability issues around clarity, navigation, and user autonomy.



Heuristic Evaluation
UX Audit & Benchmarking
Wireframing & Prototyping
AI-Flow Exploration
Heuristic Evaluation
UX Audit & Benchmarking
Wireframing & Prototyping
AI-Flow Exploration
UX/ UI Designer
with background
in Scientific Research
Hello, I'm Ayelén, a UX/UI Designer creating
empathetic digital products through
user-centered design.


Writing
Writing
Writing

How My Humanities Background Shapes the Way I Design
How My Humanities Background Shapes the Way I Design
I wrote about how studying Political Science and History helped me to design more thoughtful, human-centered digital experiences.
I wrote about how studying Political Science and History helped me to design more thoughtful, human-centered digital experiences.
Side Projects
Side Projects
Side Projects

A work in progress: a chatbot
A work in progress: a chatbot
I’m currently developing a conversational chatbot as a personal experiment. The goal is to explore alternative ways of presenting my portfolio through interaction allowing people to know more about me. It is a work in progress and is continuously evolving through iteration and experimentation.
I’m currently developing a conversational chatbot as a personal experiment. The goal is to explore alternative ways of presenting my portfolio through interaction allowing people to know more about me. It is a work in progress and is continuously evolving through iteration and experimentation.
